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The most influential celebrities on social media

Dec 14, 2017 | Blog

With social media everything changed, especially the way fans can interact with the stars. Celebrities are using social media as their own publicists, getting more and more fans each day, and even more than any TV appearance could give. Some celebrities are at the very top with the number of their followers, making them the most popular people on the planet. Those celebrities have the power to influence millions of people around the world with a single post, and by now they all have mastered just how to do it. Whether they have the most compelling feeds or just the most loyal fandoms, the celebrities with the biggest followings say a lot about the year in pop culture so far—whose feeds we're thirsty to scroll though for endless glam shots and what makes us hit that "like" button. We all follow at least one celebrity on social media, but which ones are the most influential?

Here is the list of top 5 most dominating celebrities on all social media:

5. Kim Kardashian (37)

Some might call her a marketing genius. This American reality television personality, actress, businesswoman and starlet is a perfectionist and workaholic obsessed with fame and money. Her’s and her family fame started with her father, Robert Kardashian, a big-shot LA lawyer in the OJ Simpson case. Tons of girls want to be like her and are doing makeup like her. She is a master of manipulation strategies regarding clinging with other celebrities such as Paris Hilton. As people are attracted to the glamour, Kim fits in perfectly. With over 100M followers on Instagram, she is very well placed in our top 5, most influential celebrities.

4. Ariana Grande (24)

As a child Ariana Grande performed with Fort Lauderdale Children’s Theatre. She got famous from the show on nickelodeon 'victorious' and that's mainly what started her career. She is said to have been determined to progress with a musical career from age 13, aspiring to create an R&B album at only age 14. She also use to upload Youtube videos of herself singing, which are wildly popular. Ariana Grande became so popular because people have seen her mature into the star she is today. Besides being very pretty, this beauty packs up with a powerful voice. She also brings out emotions beautifully, though everyone thinks she has a long way to go still. One pitfall that she may have to watch out for, is to not do the same kind of songs again and again. That would become boring. Hopefully, she's still young and has a lot of time to try out new stuff.

3. Katy Perry (33)

Katy Perry's mother is the niece of Frank Perry, major Hollywood director of Mommie Dearest, amongst other movies. She was clearly discovered at such a young age via family connections in the entertainment industry. Some people are confusing her ability to sing with a massive marketing campaign and demands. Her popularity is perfectly and carefully constructed marketing exercise with extremely well edited videos with tons of views. She has some that love her voice. She has some that love her personality. But there are millions that love everything.

2. Selena Gomez (25)

Selena Gomez is a fabulous actress, great singer, songwriter, executive producer, and a fashion designer. From Disney child star to pop princess to glamorous actress, Selena Gomez has completely transformed and blossomed in the last few years. Gone are the days of sweet and safe dresses, these days Selena is all grown up and favors super-feminine, high-glamour dresses. She has really come into her own and never fails to impress in the style stakes. Recently she has been more daring and adventurous in her fashion choices, favoring a more bold and grown-up look. Selena has become a fully-fledged fashion star and is regularly seen strolling the red carpet in an array of sexy Italian designers, plunging necklines, sharp tailoring and glitzy embellishments. When she’s not performing, Selena's style usually involves minimal make-up, letting her outfit and accessories do the talking.

1. Taylor Swift (28)

Taylor Swift is one of the most popular celebrities because she makes great music and has cultivated an image that appeals to a broad range of people. Taylor got her start in country music, writing simple but catchy songs that everyone can identify with. Starting out in country was smart, because it meant that at a young age, she didn't have to subject herself to appealing to the masses and the pop music industry. She could write and perform the songs she wanted, without having to become a sex symbol, a la Britney and Christina. The songs she would go on to write, it follows a pretty clear formula: song is (a) about something everyone can relate to (b) has a catchy melody, and (c) has really good lyrics. Her trademark is her red lips and the story behind her songs and her appreciation of her fans.