Google Chrome says “Goodbye Ads”

Feb 13, 2018 | Blog

Earlier this year Google announced that it will be integrating an ad blocker into Chrome in order to allow users better experience and cut down spammy or intrusive advertisements. That being said, we now have an official date for this update which will be on February 15th, 2018. However, Google Chrome won’t be removing all ads, just ones that are considered aggressive, such as full page ads, ads with auto-playing sound and video as well as flashing ads. This way Google will try to clean up the web with Chrome, as Chrome is already a Browser leader by the number of users. Websites that contain these unwanted ads will be notified by Google and of a potential blocking through its Ad Experience Report tool. Sites that ignore or fail to meet those standards for 30 days will have all their ads blocked by Google, even the ones “owned or served by Google”, after which they will be able to submit for manual review to have ads re-enabled once the bad ones are removed.

Google recently joined the “Coalition for Better Ads”, a group that offers specific standards for how the industry should improve ads for consumers. Members of this group are also Facebook, Microsoft, the Washington Post and groups from advertising industry. Better Ads’ standards mean no pop-up ads, no ads that prevent web content from being displayed until a timer counts down, no ads that cover large portions of website and no video ads that automatically play audio. This date does not appear to be tied to a specific Chrome version. The goal of this whole process is to help publishers by weeding out bad ads across the Internet, which could cut down on users with blanket ad blockers. But, on the other hand this program will also give Google even more power over Internet advertising than the prodigious amount it already has.